The Bacon family has been providing cars for east Texans for over 50 years in Frankston and surrounding counties.

Billy Bacon, the monarch of the Bacon family, started his automotive career in the early 1950s. Bacon owned and operated the Billy Bacon Motor Co., a Ford dealership located in Frankston.

Bacon sold the Ford dealership and later purchased a Chevrolet dealership in Frankston.

In the early 80’s he and his partner Jess Hickman purchased the Cadillac and Oldsmobile dealership in Palestine.

Bacon’s two sons, Dude and Britt, both started working for the dealership in the 1990s.

Both sons started their automotive careers at 12 years old, leaving only to complete their education. Dude is the comptroller and Britt is the Executive Manager for all Bacon locations.

The Bacon family acquired the Jacksonville dealership, Liezey-Holcomb Autoplex, in 1995.The Jacksonville dealership had roots that went back to the old Cherokee Motors and G&H Motors dealerships.

The family continued to build their dealerships, when in 1997 they purchased Roger Chevrolet in Palestine. The Palestine location had history back to the early 1900s.

By March 2004 Bacon acquired the Buick, Pontiac and GMC franchises from the Bill Rogers family, an acquisition that has allowed the Bacons to offer the entire line of General Motors cars and trucks to the Palestine area.

In 2007 the Bacon family found a home in Athens when they purchased Eastex Autoplex which was a combinationof Elliott Chevrolet and Eaton Motors on State Hwy. 31.

The family currently owns, Bacon Auto Country in Jacksonville, Bacon Chevrolet in Frankston, Bacon Autoplex in Palestine and Bacon Auto Ranch in Athens.

Throughout the years the Bacon family has extended the tradition of fair deals and friendly dependable service.

Rudy Pittman, General Manager of Bacon Auto Ranch said, “Our customers are the most important part of our business.”

The Bacon family has built a successful group of dealerships by depending on its employees and customers.

The dealerships says the rules to good customer service include:

–A customer is the most important person in any business.

–A customer is not dependent on us. We are dependent on the customer.

–A customer is not an interruption to our work. A customer is the purpose of it.

–A customer does us a favor by coming in.

–A customer is essential part of our business. Not an outsider.

–A customer is not just money in the cash register.

–A customer is a human being with feelings and deserves to be treated with respect.

–A customer is a person who comes to us with needs and wants. It’s our job to fill them.

–A customer deserves the most courteous attention we can give.

–A customer is the life blood of this and every business.

–A customer pays our salaries. Without that customer, we would have to close our doors.

Pittman said the rules of good customer services are abided by every employee at the dealerships.

The Athens location, is currently under extensive remodeling. Even though Bacon Auto Ranch is in the mist of construction, the dealership is still selling cars and trucks.

Pittman said, “the remodeling will be complete by June and the public can expect a re-grand opening of the same friendly dealership.”

“We are investing in our future here in Athens,” said Pittman.

Visit Bacon Auto at www.believeinbacon.com or follow the Facebook page at www.facebook.com/bacon.autoranch.